With the re-election of Donald Trump as President of the United States, the plastics industry is preparing for a further loosening of environmental regulations, a trend that could favor the production of virgin plastic and reduce incentives for more sustainable alternative solutions. This scenario could lead to an increase in low-cost production, but at the same time slow progress towards greater sustainability in the sector. However, in such a context, companies that invest in innovation and green solutions, like us, have the opportunity to respond to new market needs, continuing to promote more responsible practices and develop technologies that reduce environmental impact. At Temakrom, we firmly believe that sustainability must be at the center of our vision, even in a time when government policies may not push in this direction. Our additives and masterbatches are designed to meet the challenges of an ever-evolving plastic market, improving the recyclability and durability of plastic products. While many sectors may return to focusing on low-cost solutions, we are aiming for a greener future, developing technologies that support the circular economy. In this way, we confirm ourselves as a strategic partner for companies that want to embrace more sustainable plastic, even in a less rigid regulatory context.